The Challenges of Marketing Female Pleasure
"Want harder erections?"
"#bigdickclub."
"HOW TO BANG FOR MUTI-ROUNDS."
These are all real-life advertisements and content for male sexual health products. And yes—that last one displayed its spelling errors in all caps.
There seem to be very few (possibly none) limitations on what brands can market to men on social media platforms. Making sure they can get and maintain an erection overrides basically any guidelines on suggestive content. Female pleasure, on the other hand, has a penchant for “breaking the rules.”
Surprised? You shouldn't be. Just ask us. It's happened more times than we can count.
We've been denied loans, suspended from QuickBooks, refused by investors, and rejected by marketing and ad agencies due to being an adult company. Despite the fact that our products (and the language we use to promote them) are OB/GYN-backed and far from X-rated, the mere mention of female pleasure often results in shut doors. Both in person and online.
"Even though I read through all the social media guidelines and make things incredibly benign, I still get punished," says Lovability CEO, WaterSlyde Inventor, and Resident Pleasure Queen Maureen Pollack. "Once, I was permanently banned from TikTok and had my account taken down for a video of the WaterSlyde that showed the stream of water hitting a flower.
"There wasn't even a person in it, and I was banned for adult nudity and sexuality."
In this case, Pollack was able to reinstate her account—but only after multiple appeals and documentation sent to TikTok's legal department. She had to send screenshots of major men's sexual health brands using words like "erect," "hard," "penis," and "masturbate" to demonstrate the hypocrisy in how women's pleasure products can and cannot be marketed.
To give you an idea, here are a few words you're not allowed to use:
💧 Wet
💧 Clitoris
💧 Vagina
💧 Aroused
💧 Masturbate
💧 Orgasm
And that's just the copy! The content itself is also under major scrutiny. As you can see in the screenshots below, male-focused brands are allowed to demonstrate their products in the same manner that resulted in Lovability's account being banned: using fruits and vegetables.
Just to really paint the picture of the blatant sexism occurring in the sexual health marketing space, Lovability also posted a video about condoms. In it, Pollack displays a condom that's blown up, following a message about what to do if your partner claims he's "too big." That video—not the one above that shows a cucumber basically getting a handjob—violated TikTok's community guidelines.
Don't even get us started on the hotdogs being shoved inside #toysformen.
These incidents are just a handful of the hypocrisy female pleasure companies experience online. And they're also the only incidents we're notified about. There's another practice of banning that occurs without any warning at all.
Shadowbanning
Stealth banning, ghost banning, comment ghosting, hell banning—whatever cute name you want to call it, the harsh reality is that most brands promoting female pleasure find themselves in a social media abyss thanks to a practice known as shadowbanning.
Shadowbanning is when social media platforms make an account and its content nearly invisible to its followers without explicitly notifying the poster. Unlike an outright ban or takedown, the platform quietly limits posts from reaching their intended audiences to curtail "problematic" behavior and language.
If it’s happening to your account, you’ll likely notice a drop in engagement or some lost followers. It’s subtle enough that the owner of the account may not know it's happening, but it's impactful enough to slow down brand growth and sales.
Because there’s no alert from the platform, there’s also no method to appeal to a shadowban. You can reach out to support, but they tend to be less-than-helpful as social media companies deny this practice and claim that these “so-called shadowbans” are just technical glitches.
So your only two choices are to wait it out and hope it’s eventually lifted or start a new account and cross your fingers that it doesn’t happen again.
This practice disproportionately affects female pleasure companies and other sex education content creators, who claim that platforms hide their posts from hashtags and feeds and even take away their ability to post comments. But many users—including us—feel they have their own experiences to prove otherwise.
Pollack says that pretty much anytime a Lovability video goes viral on TikTok, the account LOSES followers. Which should be the opposite, right?
"I've posted videos that are very similar to other ones that I know do well," she says. "And my views go from 5,000 down to 100. I've also had people message me and say, 'I don't understand. I follow you, and I don't see you anymore in my feed. I have to specifically look for you.'
"I've even had people tell me, 'I don't know what happened. It said that I'm not following you anymore, and I've never unfollowed you.' And that's come from multiple people."
Sadly, it’s not just us. In an interview with Refinery29 about why it's legal to advertise condoms but not vibrators, Unbound Co-founder and CEO Polly Rodriguez said that all of her ads promoting her women’s sexual wellness company were deemed “too sexual” by every single social media platform.
“For men to procreate, they need to orgasm,” Rodriguez says in the interview. “But for women, that's not necessarily the case. And so I think because that is a requirement for men, a lot of the time, products that are associated with male sexuality can fly under the radar under this guise of family planning. Whereas for women, family planning is really just about fertility and pregnancy, and having babies. Female pleasure and the female orgasm fall into no man's land.”
It's a no man’s land we know all too well—and it's time for it to change.
How You Can Help
Thankfully, there are a lot of awesome folks and organizations out there fighting to keep female pleasure creators and brands from getting the shadowban treatment. If you want to help, here are a few ways you can get involved:
💧 Sign Biird's petition to de-stigmatize self-pleasure and sex education content online.
💧 Support organizations like Brook that are actively providing free sexual education resources despite social media restrictions.
💧 Be active in your own online presence by reposting content related to female pleasure, self-care, and body positivity (in whatever way, shape, or form you're comfortable with).
The BEST way you can help keep our content out of the shadows is to continue supporting the online work your favorite brands are doing.
"One thing I always say to people when I end my live videos is, 'If you enjoy my content and you want to help support, I know it sounds cheesy, but please make sure that you comment and engage because it does help our algorithm. It shows other people in the world that there are people out there that support it.'
"This goes for any content creator that you see on any platform. If you enjoy something that you're watching, it doesn't cost you anything to hit the heart button. And it means everything to us content creators to see that you love it."
Don't worry. A little thing like a shadowban isn't slowing Lovability or Pollack down anytime soon. She says that it's unfair obstacles like this that fuel her to keep fighting for a more balanced playing field.
"Female and sexual health is overshadowed because of this unjust hypocrisy. Besides creating products that are for women by women, it's this right here that makes it all worth it."
About The Author
Emily Blackwood is a freelance journalist committed to answering the plaguing question of what makes us truly happy. Turns out, it's a lot. Her work has been published in SELF, HuffPost, and YourTango. You can learn more here.
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Medical Disclaimer: The information provided here is intended for educational and informative purposes only and is not intended to serve as medical or professional advice. If you have any concerns or questions about your health, you should always consult with a physician or other health-care professional.
8 Tips for Self-Love and Pleasure
Hey there, fellow self-lover! In a world full of lemons, sometimes you just gotta grab a straw and dunk into a tub of lemonade. But fear not, for I bring you the ultimate guide to pleasing yourself with some much needed, intentional self-care.
So, put on your favorite robe, grab a snack, and let's dive into the delightful world of self-love!
1. Savor The Moment
Taking your time with pleasure - what we call slow pleasure - is like savoring a decadent dessert: it's all about enjoying every bite and letting the sweetness linger on your tongue. Rushing, on the other hand, is like trying to speed-eat a gourmet meal at a fancy restaurant. Sure, you might get it done quickly, but you'll miss out on the flavors, the aromas, and the delightful experience of indulging in something truly delicious.
So, why rush when you can luxuriate in the richness of life's little treats? Take your time to allow for the build-up for a more explosive “O”, savor the moment, and let the good times roll, one delightful wave of pleasure at a time.
2. Dance…I Mean Get Into It Like No One's Watching
Do whatever feels good for YOU! Forget what you think “looks sexy,” move like a maniac or lay flat. Who cares if you're making faces like you’re being electrocuted? Embrace the awkwardness, and let loose! Trust me, if you're putting on a show for your partner for mutual masturbation, it's HOT AF when you're really turned on and not trying to look pretty.
3. Get Your Kegels On (Because Strong Pelvic Floor Muscles Are the Real MVPs)
Who needs a gym membership when you've got kegel exercises? Strengthening your pelvic floor muscles not only has health benefits but can also lead to stronger orgasms. So, squeeze, release, and repeat—your future self will thank you for it!
4. Experiment With Erotic Literature (Yes, That Means Fanfiction Too)
Dive into the wonderfully weird world of erotic literature and let your imagination run wild. Whether you're into steamy romance novels, smutty fanfiction, or scandalous short stories, there's something out there to tickle your fancy. Just be sure to keep a fan nearby—things might get a little hot and heavy! Pro Tip: Try an audio book so your hands are free to explore.
5. Your Own Sensual Massage (No Professional Training Required)
6. Explore Your Fantasies (The Weirder, the Better)
7. Take Yourself On A Date (Because You Deserve It)
Who says you need a partner to have a romantic evening? Treat yourself to a solo date night - yes, we're talking about masturdating - complete with candlelit dinner, a glass of your favorite wine, and maybe even a bubble bath for good measure. After all, who better to spoil rotten than yourself?
8. Make A Mess
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With love and self-love,
Maureen
Bath Bombs 101
In the realm of self-care rituals, few things rival the indulgent allure of a luxurious bath infused with the fizzing magic of a bath bomb, transforming ordinary baths into sensory experiences that delight the senses, moisturize your skin, and soothe the soul.
How To Masturbate Without Your Hands
One of the best things about removing your hands from masturbation is how it allows you to fully immerse yourself in your fantasies, freeing your mind from the physical act. Consider the fact that it's almost impossible to tickle yourself?!
When your hands are involved, it sends a message to your brain that you are in control, but when you remove them, it feels like someone else is in charge.
4 Types Of Hands-Free Masturbation
Let’s explore some of my favorite ways to find pleasure without using your hands:
1. Teddy Bear Thrusting
Remember falling in love with your teddy bear or pillow? Well, that sensation of thrusting your pelvic forward and grinding on something can feel amazing. It puts your body in motion, making you feel like you’re in the act, and when you go backward, it exposes your sensitive tissues, creating an explosive sensation.
2. Bathtub Faucet Bliss
Scooch underneath your bathtub faucet and let the water fall on your vulva. You can even attach a WaterSlyde aquatic stimulator to your faucet for added comfort. As Vice Magazine put it, it feels "like getting head from a mermaid with 1,000 tongues.” The sensation of water rushing over you mimics the feeling of oral pleasure, providing intense pleasure.
3. Shower Wall Devices
Consider using devices that you can attach to either the shower wall or the floor for internal stimulation. Some devices come with attached vibrators that can be positioned for optimal pleasure. This mimics the sensation of having a partner there, enhancing the overall experience.
4. Vibrators for Hands-Free Pleasure
Explore vibrators designed specifically for hands-free pleasure. Some can be worn in your underwear, while others are designed for grinding on. Vibrations are a trusted way for many to reach climax, and these devices provide an added layer of stimulation.
If you haven’t tried hands-free masturbation, give it a go. It’s hands-down one of the most pleasurable ways to explore your desires. And for those in the disability community, know that you’re seen and heard. There are options and resources available to ensure everyone can experience pleasure and intimacy in their own way.
Whether you’re looking to enhance solo pleasure or explore new sensations, hands-free masturbation offers a world of possibilities. Dive in and discover what works best for you.
With Love & Self-Love,
Maureen
Embrace Masturbation May: A Celebration of Self-Care and Exploration
Masturbation May—a time to celebrate self-care, self-love, and exploration. This year, challenge yourself to get out of your comfort zone and try something new. Whether it's incorporating pleasure products, exploring fantasies, or experimenting with a new location, the possibilities are endless.
Exploring the WaterSlyde vs. Showerhead Debate
Let's consider the age-old debate of which water masturbation technique is best: bathtub faucet versus the showerhead—a topic that's been making waves in conversations about female pleasure.
Ignite A New Level of Intimacy With The ThreePlay Massage Candle
Ever been curious about dipping your toes into the world of BDSM or kink? Well, let me be your guide to a new realm of fun and exploration: temperature and wax play.
7 Ways To Add Pleasure Into Your Life
As we celebrate National Self-Care Day, let's dive into seven delightful ways to infuse your life with joy, relaxation, and all-around good vibes. Because self-care isn't just a one-day event – it's about infusing life with little moments of joy, the everyday pleasure we crave and deserve.
Intimate Wipes 101: A Guide To Body-Safe Wipes
Our guide to help you choose the most body-safe, eco-friendly intimate wipes.
6 Types of Orgasms And How To Enjoy Each One
Think of your body like a volcano—the more it simmers and builds up the pressure, the more intense your eruption is going to be. Go beyond the "pussy sneeze," slow down, and explore all 6 types of female orgasms.
The Unexpected Versatility of The WaterSlyde: Benefits Beyond Pleasure
Sometimes, when you create something with a specific purpose in mind, you don’t realize the myriad of alternative uses and benefits it can offer. I've been amazed by the inventive and amusing ways people have discovered to utilize The WaterSlyde.
Below are some of the more ingenious yet humorous ideas for how to get the most out of your WaterSlyde:
- Hygiene Hack: The second most popular use people have for The WaterSlyde is as an intimate care device. The flow of water over your vulva provides a refreshing, yet effective, natural cleanse. I’m grateful to an anonymous customer who shared how it helps them, especially when facing challenges due to disability. Think of it as power washing your fence—but for personal cleanliness.
- Smooth Shaving: Need a smoother shaving experience? Let the water rush over your razor and legs while you shave. It's an unexpected but effective way to enhance the process. No need to rinse and tappy tap tap, or worse.
- Celebratory Shots: Okay this one literally had me on the floor…in a bar. Taking shots off The WaterSlyde during a celebration adds an extra element of fun and camaraderie. Forget the body-shots, I’m packing a WaterSlyde on my next adventure!
- Bubble Bath Booster: Agitating the bubbles in your bath using The WaterSlyde creates an incredible frothy spa experience, making bath time even more indulgent and enjoyable.
- Alternative to a Sitz Bath: It made me very happy to hear that doctors and vaginal oncologists recommend The WaterSlyde for a variety of ailments. Using The WaterSlyde as an alternative to a sitz bath, where soothing water helps alleviate nerve endings and speed up the healing process, has brought comfort to many after vaginal childbirth, radiation therapy, hemorrhoids and more. I feel honored and grateful to be part of something that brings relief to people in need.
And that's not all! Here’s a few more added uses people have shared
- Pet Washing Aid: Makes bath time easier for your furry friends.
- Water Balloon Launcher: Adds a new level of fun to outdoor activities.
- Salad Tongs: Unexpected, but hey, whatever works!
- Menstrual Cramp Soother: Letting warm water flow over your tummy can bring relief.
- Toy for Kids: Whether it's Barbie or Hot Wheels, The WaterSlyde offers endless entertainment.
The WaterSlyde is more than just an amazing source of pleasure—it's a versatile tool with lots of alternative uses that surprise even me, the inventor. While I may have been hyper-focused on my own experiences when designing it, it's fascinating to see how people have ingeniously repurposed it for various uses, enriching lives in unexpected ways.
Got any other unconventional uses to share? Feel free to email: Maureen@lovabilityinc.com. Would love to hear your suggestions and share them back out. Xx